Kalapuri has made a tremendous difference in the lives of the women artisans who work with it, improving their economic and social standing.The goal is to allow women to work at their own pace and in their own homes while still managing their households. Ongoing pricing, design, and visual merchandising training, as well as factory visits, are offered to bring the ladies up to date on the newest trends, colours, and styles.

With its one-of-a-kind crafts and goods, Kalapuri aims to offer Indian traditions to people all over the world. It not only assists its craftsmen in becoming wage earners, but it also raises awareness of the region's traditional crafts, so assisting in the preservation of a significant component of India's national cultural heritage.